Launched in May 2007, this spring, the brand Erborian celebrates its 3rd anniversary. A success; distributed in 12 countries & in 300 stores, Erborian has succeeded in seducing buyers, journalists & of course, end-consumers: us!
But, what is so special about this brand & its products?
Well, Erborian was born from the passion for Beauty of 2 people Hojung Lee, a Korean scientist, & Katalin Berenyi, a Marketing expert; both from L’Oreal, they knew exactly, by experience, what was missing in the landscape of Beauty & Cosmetics; also what the consumer was waiting for: Natural Products that use the essence & the techniques of an ancestral civilisation with great skin care results!
Indeed, Erborian was created in a Korean laboratory using their science & knowledge of plants & medicine. In collaboration with a Korean professor, the products contain natural elements; the main 2 natural ingredients are Yuzu (looks like a grapefruit, full of Vitamin C & anti-oxidant), & Ginseng (from North-Est Asia, well-known for its curative properties; a physical & intellectual stimulus for a resistant body; anti-inflammatory & anti-oxidant)… you will also find licorice, green plum, ginger, gingko biloba, soya & lavender. All the vegetable extracts resulting from ancestral Korean techniques, no chemical intervention.
New: a Ginseng serum to apply day & night before your cream; micro emulsion; light texture that soaks deeply into your skin for better results.
- Beauty Expert, AB -